On the heels of being recognized with a local “Best Of Gwinnett” business award and realizing the biggest revenue-generating months in the history of the company, Metro Atlanta-based The Edge Agency realized another major milestone. Having recently released their first e-book – penned by company founders, Alex Radford and Lauren Tatum – the women-owned, omni-channel branding firm landed a 2022 Award of Excellence from the Academy of Interactive & Visual Arts’ (AIVA) Communicator Awards. Titled Unconventional Entrepreneurship, the e-book was the focus of the branded content category in the leading creative awards program honoring the excellence of marketing and communications professionals around the globe.
The 28th Annual Communicator Awards received over 4,000 entries from ad agencies, digital agencies, production firms,
in-house creative professionals, graphic designers, design firms, and public relations firms. Winners are hand-selected by the AIVA, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations like Amazon, Conde Nast, Disney, ESPN, GE Digital, IBM, Nextdoor, Spotify, Time, Inc., the Wall Street Journal/Dow Jones, and Wired, among others. Nominees are judged on the quality of their creative work and scored on a 100-point scale. Recipients of the Excellence distinction have achieved a score of 90 or above.
“It’s an incredible honor for The Edge Agency to be recognized with a 2022 Award of Excellence and we are grateful to the AIVA for providing this forum,” said Radford. “Not only was this our first e-book, but it is the first time we’ve submitted our work for such a prestigious industry award. Unconventional Entrepreneurship shares our own unconventional journey from start-up to success while offering invaluable tips for burgeoning entrepreneurs, as well as established company leaders looking to scale to the next level. Ever since our launch in 2017, we’ve worked tirelessly to offer something of value to the companies we serve. From live branding presentations and one-on-one consulting to webinars and team training sessions, we’ve found that education is in high demand. One of the key ways we have grown our business is by educating business owners about the value of branding. We are so proud of the fact that company leaders can learn from our experiences, then implement and benefit from those lessons in their own companies.”
The Edge Agency helps its clients Brand Boldly across a wide range of industries that includes real estate, healthcare, insurance, finance, legal, interior design, beauty, wellness, education, retail, nonprofit and more. In addition to releasing Unconventional Entrepreneurship, in the last year alone the branding firm has added a Georgia senator and several multi-million-dollar corporations to its client roster. It has also launched a division targeted to small business owners aptly named My Edgy Brand.
“We are so glad we decided to team up with The Edge Agency a year ago,” said Kristin Sailors, Marketing and PR Manager for Dalton Carpet One. “They have become an essential part of our internal marketing team. Edge works with us on our social media platforms, brainstorming ideas for content, email marketing, and with all of our photography and videography needs. It is such a relief to know we can outsource work with them and have the confidence that it will get done on time and be handled with the care and attention we expect.”